Coke encourages people to “open happiness” with new videoo

In their most recent ad campaign, Coca Cola decided to take an approach that focused less on their product and more on the feeling it was meant to inspire. Entitled Open Happiness, it consists of a series of commercials as well as a song (sharing the same name) and music video that would be sold on iTunes as normal pieces of music instead of played as traditional ads.

The song, featuring the vocal talents of Cee-Lo Brown, Patrick Stump of Fall Out Boy, Brendon Urie of Panic! at the Disco, Travis McCoy of Gym Class Heroes, and Janelle Monae, was released in early March. If its upbeat melody and joyous chorus weren’t enough to do the trick, the music video that premiered on MTV this morning is sure to put a smile on anyone’s face.

It’s refreshing to see an ad meant to accomplish more than to just sell a product. Who says you need half-naked girls to make your product stand out? Everyone could use a little bit of extra sunshine, and the efforts of the musicians involved and the Coca Cola company are reminding people that this is possible.